How we work

As Independent Financial Advisers we are able to advise on financial products available from all product providers. We use advanced computer software to research, compare and select the most suitable products currently available. We are thus able to make arrangements to maximize the benefits to our clients.

You will receive our help to review your existing financial situation and reach a realistic assessment of your likely needs. For this, you will need to set aside some time to talk to us - the first one-hour consultation is free. There is no charge, and no obligation, while we find out together if it is worth going ahead.

Depending on your instructions we will carry out a detailed analysis based on your current situation, and taking into account any specific plans and/or targets you may have. We will then advise you on anything from a short term financial objective to a lifetime financial plan, followed up with regular reviews.

You will receive professional advice where your financial arrangements are suitable and where they are found to be inadequate (or not covered at all).

You will also receive our help in deciding how much provision you need to make, and the order of priority in dealing with your finances. And, of course, it will all be sensibly balanced in relation to your current income and future requirements.

In the majority of cases we are able to make arrangements which clients may find difficult or time consuming to make for themselves. All our proposals will be fully explained and costed so you will understand the precise situation before making any commitment.

Southern Financial Services Ltd t/a LAfinancial was established in 1995

Southern Financial Services Ltd is authorised and regulated by the Financial Conduct Authority ( FCA Registration No: 174623

The Financial Conduct Authority does not regulate National Savings or some forms of mortgage, tax planning, offshore investments or school fees planning.

The information contained within this site is subject to the UK regulation regime and is therefore targeted at consumers based in the UK only.

In the event of any complaint about the advice you receive or a product you have bought, please write to The Compliance Manager, LAfinancial, Russell House, Oxford Road, Bournemouth, BH8 8EX. Tel: 01202 786199. Following that, in the unlikely event that we are unable to settle a complaint, you may be able to refer it to the Financial Ombudsman Service (FOS). Full details of the FOS can be found on it’s website at

Disclaimer:  This website is designed to provide you with general information only and does not attempt to give you advice on any particular investment or to recommend any particular investment to you. If you have any doubt as to whether a particular investment is suitable for you, you should contact Southern Financial Services Ltd for advice.

Please read our Privacy Statement before completing any enquiry form or before sending an email to us.

Southern Financial Services Ltd
Registered Address:
Russell House
Oxford Road

Registered in England & Wales, No. 3058638 Neither Southern Financial Services Ltd nor its representatives can be held responsible for the accuracy of the contents/information contained within the linked site(s) accessible from this page.